advertisement music

We were told to find a advert that uses music to change the advert and how it affect the advert this was the advert we used https://www.youtube.com/watch?v=E1ceAFeT-7s the new Audi RS3 Sportsback as the first of the 3 we had to do and the music was very minor keys and sounded very elegant and the tempo speed up towards the end of the advert. the point of this advert is to show that the new Audi RS3 is like the super powerful sports car the  Audi R8 but just less expensive and a bit less powerful so they are trying to get power to feel like there are just as powerfull cars out there with out spend thousands of pounds on the most powerful car they do.

secondly we were told to find a make up commercial so we picked the new l'oreal advert https://www.youtube.com/watch?v=cnvngwDic7A the tempo was rather fast and it had a range of keys though out the video, it had major keys as it was a very upbeat advert about there new product and it had a non diegetic sound to it as we could not see the music playing in the background. In this advert you see a person walking on stage looking all confidant because shes got her brand new make up on.

 we had to find a sofa advert so we choice csl advert https://www.youtube.com/watch?v=2XGM8b_fjww and is this one is a very minor key and and also a very slow tempo and not a very wide range of keys as its the same all the way though the advert and it also has a non diegtic sound as you cant see where the sounds coming from and you only hear it. In this advert we see lots of people looking at new sofas and other things like vases and footrests.

next we did pepsi new advert dancing in the rain https://www.youtube.com/watch?v=WCBUh-0w3Ck and its trying to attract young people to drink there pepsi max and feel refreshed when they have a drink of it, it has a very high tempo so its appealing to the young generation different keys though the song and its differently a major key as its wanting people to be happy though drinking the new pepsi max its got a bit of both diegetic sound and non diegetic sound as you hear music in the back ground but its looks like the people on the advert are singing it when they are on the screen. In this advert you see groups of people walking up to a dance floor with a DJ up there and dance for like 10 minutes then suddenly Pepsi comes down and drenches all of them in Pepsi while they are still dancing.

the new pepsi advert

this is a sheet we were given to write down the different types of music in an advert and how they affect the advert and how you feel watching it 

this was my original draft for my subversive advert this way i had an idea of what i was needing to do before just getting in to it but you cant really see it that well from this image but it turned out just like i wanted it to on the final advert below 

Then in the second part of the session we looked at subversive adverting and how its affect big company's reputation like shell how they are getting away with planting oil farm in places like the north pole and other area causing damage to these place and they will never look the same again. Then we had to change something about the couple of photograph to make it different to other subversive advertisements.